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BERKLEY. CATCH MORE FISH
BERKLEY®'s aim is to catch more fish through continuous product innovations. BERKLEY ® combines science and technology with proven, proven performance to deliver fishing tackle that delivers more fish.
For over 75 years anglers have trusted BERKLEY® products to secure the advantage of catching more fish. BERKLEY ® was founded in 1937 in Spirit Lake, Iowa. In June 1937, Berkley Bedell, then 16, needed his parents' approval to invest $ 50 of his savings in fly tying material. With this he began tying flies and then selling them to fishing tackle shops.
In his bedroom on the upper floor of his parents' house, young Berkley tied flies from the clipped hair of the family dog "Stubby" and feathers from the farm chickens in order to lure the local sport fish bluegill (similar to the sun bass) and the black bass from its underwater hiding place . The BERKLEY FLY CORPORATION was founded.
From these humble beginnings, the BERKLEY® brand developed into one of the world's leading manufacturers of technologically superior fishing tackle. From the very beginning, BERKLEY ® has single-mindedly invested significant resources in research and development of its own products.
The result of this continuous product strategy are legendary products which include well-known brands such as BERKLEY Trilene ®, The Lightning Rod ®, Power Bait ®, FireLine ®, Whiplash Pro ®, Frenzy ® and a variety of other products. True to our motto: "Catch more Fish"